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NATEDE: Preorder now on Indiegogo

NATEDE by Clairy, the Smart Natural Air Purifier Powered by Plants

What a Week!

On April 17th, 2018 we have officially launched on Kickstarter our latest technological advancement in air purification: NATEDE.

We are seven days into our NATEDE Kickstarter campaign and we want to thank you for a record-breaking week!

NATEDE reached its funding goal of €50,000 within the first 12 hours of its Kickstarter campaign, and it’s now already over €250,000. And this is thanks to all those who are supporting our project and who believe in us!


For those who haven’t got a chance to learn more about it, the name NATEDE comes from Clairy’s unique and proprietary product concept trilogy: NAture, TEchnology and DEsign.

NATEDE is not just a beautiful air purifier, it is also a plant holder, it is designed and crafted in Italy and it comes in sustainable biomaterial or ceramic- this latter for its premium version.

The air inside our homes and offices can be up to 5 times more polluted than the air outside – stated the World Health Organization- as contaminants come from cleaning products, carpeting, paint, furniture, smoke, dust, cooking and more. As we spend on average 90% of our lives indoors, it is critical that we address the multitude of negative effects air pollution can cause: allergies, asthma, poor sleep, skin irritation, coughs, runny noses, itchy eyes and as well as more long-term, harmful impacts on our health and well-being.

NATEDE is a beautiful accessory for any home, and its simple design is deceptive: it features the most advanced sensors and has e new photocatalytic filter, which does not need to be replaced, therefore eliminating waste and the extra expenses.

Thanks to the combination of the plant with photocatalysis, the product is now able to eliminate 93% of pollutants such as formaldehyde and benzene, 99% of bacteria, virus and fine particulate, as well odors.

The core technology of NATEDE is phytoremediation, which means that it uses the natural power of common plants to clean toxins in the air. This technology was studied by NASA in the ’80s and then implemented by us backed by almost 3 years of research at PNAT and LINV, two of the most important laboratories on plants neurobiology in the world. Plants placed in NATEDE metabolize a significantly higher amount of pollutants compared to plants potted in regular vases thanks to the combination of design and embedded technology, allowing NATEDE’s airflow system to quickly and quietly clean air through the plant’s soil.


NATEDE sensors


We have gone through a complete redesign including upgraded features for this new product, also following all suggestions we got from those who backed our first project in 2016.

The monitors and sensors inside of NATEDE can not only accurately read the temperature and humidity of a room, as well as purify the air from pollutants, toxins, viruses, bacteria, and carbon monoxide. NATEDE can also track and show you values of PM2,5, Carbon Monoxide and for its Premium Version also Carbon Dioxide.

A new LED interface communicates air quality levels without the use of the dedicated app, which allows users to monitor air pollutants and control the air flow which cleans their space in real time.

NATEDE purifies the air in a 36 square meters room in just 9 hours. A research available on the company’s website states this product cleans up to 93% of pollutants and up to 99% of viruses and bacteria in addition to odors.

NATEDE can even connect to other smart home devices, such as Amazon’s Alexa and Google Home. It also provides users with health tips.

NATEDE also features a self-watering system, hence it helps to further reduce water consumption – in addition to keeping plants alive while we are on the move or on holidays, even long ones – its water tank can bring water to plants for about a month.

The NATEDE empowers families, companies and school administrators to take control of their indoor environment, and to make the air clean, safe and healthy.

The NATEDE can provide quick and substantial benefits for the health and comfort of families, pets, schoolchildren and employees.

NATEDE connects via bluetooth or WiFi to your home and smart home and can be managed from its dedicated mobile app.


The new NATEDE app allows users to monitor the air quality in their space. NATEDE connects to your home or office Wi-Fi, so you can manage NATEDE from everywhere. It features also Bluetooth, which makes the first connection and setup much easier.

NATEDE’s mobile app dashboard shows real-time monitoring of the IAQ (Internal Air Quality). The wave frequency changes depending on the IAQ levels. From the mobile app it’s possible to manage NATEDE’s fan speed and select one of the four available operating modes. It’s also possible to see a detailed breakdown of the pollutants in your environment.

NATEDE’s app features a Statistics section where you can monitor the levels of the measured elements such as humidity, temperature, VOCs, PM2.5 and CO. Premium users will also be able to monitor CO₂ levels.


Our Kickstarter campaign is over but you’re able to pre-order NATEDE on Indiegogo now.